Backer Card
The two-sided printed Stubz packaging featuring a front retail header and a backer with an industry-first rear cutout window. The rear window exposes the reverse side of the Marquee while sealed, allowing barcodes and release details to be read directly from the air freshener. This makes the Marquee a form of integrated packaging.
Big Box
Oversized promotional packaging for Stubz (often a VHS clamshell) gifted for PR. Sometimes available for sale to collectors in very limited quantities exclusively on Xyrena.com
Bloom
The natural ink cracking and fiber exposure along the outer edges of Stubz caused by the die-cutting process. Most visible on black-background designs, Bloom adds an authentic vintage/worn look. Because it occurs naturally in production, no two Stubz are exactly alike, especially when paired with Shift.
Brandz™
Stubz series featuring iconic real-world brands alongside fictional on-screen brands, places, products, and in-universe artifacts from film and television, colliding inside a shared pop-culture universe. Each release is canon in its own world and now exists in ours.