Aires™ the Alien
Xyrena's Martian mascot created by Killian Wells, named after the zodiac sign Aries with a spelling pun on "air fresheners."
Big Box
Oversized promotional packaging (often a VHS clamshell) gifted for PR. Sometimes available for sale to collectors in very limited quantities exclusively on Xyrena.com
Break Box
A Stubz mystery pack sold directly by Xyrena, containing multiple cards with at least one guaranteed chase, variant, short run, or exclusive.
Double Feature
A Chimera Stubz in the Reel Fresh series featuring art from two different films (one on each side) typically from the same franchise
EAN Code
The 13 digit product barcode printed directly on Stubz. Stubz are produced in the US but use global standard EAN identifiers instead of North American UPC's.
Elastic
The elastic cord that allows Stubz to be hung. Stubz uses an extra-long string to clear various rearview mirrors, including those with integrated features like OnStar. Comes in various colors coordinated to the series or release.
Facsimile
Any Stubz which includes a facsimile autograph provided to Xyrena specifically for printing on Stubz. Typically a common in the Fresh Faces series and a chase in the Reel Fresh series.
Fuzzies
The small, fuzzy remnants left behind after removing the Stubz Marquee. Fuzzies are minimized by cutting the perforation with scissors instead of tearing by hand.
Holder / "Stubz Hubz"
A hard protective case for Stubz and other trading cards. Stubz cannot go directly in acrylic cases without a sleeve.
Locked
When Xyrena has exclusivity to a license/IP in both the trading card and air freshener categories
Marquee
The removable top of Stubz which includes the scent name, barcode, and QR code to special features. The back of the marquee resembles a trading card grading label.
Nonlinear Release
A Stubz released out of sequential order, intentionally planned for future distribution despite being developed earlier, resulting in gaps in numerical sequence
Overlay
A transparent sticker barrier placed over a Stubz to facilitate direct autograph signing, preventing ink bleed into the absorbent paper.
QR Code
The scannable code on the back of each Stubz marquee which includes special features like exclusive interviews, playlists, showtimes, and more.
Re-Wrap
A Stubz that has been used for its fragrance then put back in its original packaging with the marquee and elastic intact
Release Number (No.)
The consecutive number assigned to a common release in a Stubz series. If an exclusive doesn't have a common version it will just receive a regular numeric release number.
Run Reveal
Xyrena's official disclosure of the total units produced of a Stubz release, announced after the product has been discontinued.
Shift
The inherent, slight variation of design position and border dimensions due to the nature of the Stubz manufacturing process
Sleeve
A protective plastic cover used by collectors to protect Stubz. Stubz are compatible with polypropylene (PP), PVC (polyvinyl chloride), and PET (polyethylene terephthalate) sleeves and toploaders made to fit thick 79 pt and up cards. Also known as a "Penny Sleeve"
SouvenAir™
Stubz series featuring attractions, travel destinations, and events. Sold exclusively at physical retail locations.
Stubz™
The world's first, patent-pending air freshener / scented trading card hybrid invented by Killian Wells for Xyrena. Name inspired by ticket stubs.
Variant Number (No.)
Variants receive an alphanumeric modifier. For example, if a common or original release number is 5 and two chase variants are produced then their variant numbers will be 5B and 5C respectively. A is not used.
Wax Pack
A Stubz release in any series designed to resemble the classic trading card wax packaging popular in the 1970s and 80s. Featuring hand-illustrated, comic-style pop art with halftone and offset printing.